Discover
Insight into the problem
Define
The area to focus on
Design
Generating potential solutions
Deliver
Tested solutions that work
What I'm questioning
What I'm questioning
erasing bias, assumptions, and guesses.
What are we making?
Who are we making it for?
Who are the stakeholders?
What constraints are there?
What problems are we solving for?
What is the brand?
What are we really making?
Have we correctly framed the problem?
What does success look like?
What features are being considered?
How can we solve the users problems?
How do we test our solution?
What constraints are there?
What problems are we solving for?
What feedback is there?
Does the product need refinement?
How have requirements changed?
What I'm doing
What I'm doing
Testing, exploring, and sharing.
Stakeholder Interviews
User Interviews
Journey Mapping
Empathy Mapping
Work to Be Done Affinity Maps
Competitive Analysis
Diary Studies
Guerilla User Research
Heuristic Analysis
Success Metrics
Refined Problem Statement
Personas
Customer Journey map
Cost/Benefit analysis
Study and analyze customer requirements
Create User Stories
Problem Statement
User Flows
Site Maps
Card Sorting
Wireframes
Usability Testing
Problem Hypothesis
Prototype
Testing
QA
Refining prototype